Monday, November 26, 2007

Referral Marketing: The Lone Traveler

About a week ago, I traveled to San Diego for the International Conference of BNI. One of the most uncomfortable things for me when I travel alone is eating alone. It feels so strange and in some way vulnerable because everyone around can see that you're traveling alone.

This time, I had a long enough lay-over in Detroit to have dinner. So, I decided to go to a restaurant for a sit down meal. As I scanned the place, I found another woman (in her late sixties) also sitting alone. I decided to take the table next to her in order to strike up a conversation. Joanne and I had a wonderful chat. We learned alot about each other in a relatively short amount of time. It was fun. We both enjoyed it and really liked the fact that we didn't have to actually eat alone.

There are alot of people out there traveling alone when it comes to their business. It's an uncomfortable and lonely place to be. Most of us need people around us to fuel our creativity, energize us when we're low, and kick us in the butt when we need it. That's why I surround myself with exceptional people! I have a business coach ... several referral partners ... a dynamic BNI chapter ... a fantastic financial advisor ... a trusted CPA ... to mention a few. In some ways, traveling alone with your business can expose you to danger that you can't even see yourself.

Are you traveling alone? I hope not. If so ... it's time to make a change and stop eating meals by yourself!

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