Wednesday, November 25, 2009

Referral Marketing: I'm now an iPod App!

This week, my best-selling book, The 29% Solution: 52 Weekly Networking Success Strategies, has become an iPhone App!

Never in a million years would I have thought I would say, "yes, I have an app for that!" In today's society of immediate gratification, having an App for a book is the perfect way to get a sampling of the book into the hands of many people. The App is really cool. It takes the individual strategies and turns them into "cards" that focus on the action items. So, as you're going through your week or month, you can scan the cards and trigger a thought or idea that you haven't done in a while with respect to networking. It keeps it close at hand ... in your pocket. It's a lot easier to carry around an App than it is a book. If it's close at hand, it may stay top of mind. If it stays top of mind ... you just might stay focused on it. If you stay focused on it ... you'll use it. It you use it ... you'll see results (make more money!). Kind of like referral marketing, isn't it?!


Spread the word about a new cool iPhone App that can actually help you generate more business!

Wednesday, November 04, 2009

Referral Marketing: Sharing is Good for Business!

Can you remember when your mom told you to share your toys? I'm sure she didn't realize that she was teaching you a valuable business lesson. Indeed she was!

Sharing is good for business. Actually, sharing is GREAT for business! I believe that the most successful people in business are those that know how to share genuinely and authentically. They share themselves freely by mentoring others behind them. They share their time with meaningful causes. They share their resources with others in need. They share their connections with other colleagues. They share their knowledge with those who can benefit from it. They share their clients with others who can serve them as well. They share their reputation by referring their close relationships. They share their energy with those they care about most.

Sharing is a critical life skill that will help you succeed in referral marketing. If you are a true giver, sharing comes naturally. If you're a taker ... sharing is tough. Takers don't like to share because they suffer from the scarcity mentality.

Are you sharing all that you possibly can with those around you? Would you make your mom proud?