Tuesday, February 15, 2011

Referral Marketing: Diet Coke


About 25 years ago, I was in college and training for a body building contest. Yikes, I just admitted alot there in one sentence!! Anyway, in order to cut out more calories, I started blending in Diet Coke with my regular Coke. Eventually, I made the switch entirely to Diet Coke for no calories.

I had been drinking Diet Coke since then as my main beverage, except for coffee and some iced tea. Many people over the years kept telling me how bad Diet Coke was for my body. The fact that you could clean really dirty things by using Diet Coke made me wonder if my intestines were sparkling clean or not!

I decided recently to give it up all together. I haven't had a Diet Coke in nearly 2months now. Yes, some days I still crave it, but I've moved on. I made the decision and I'm sticking to it. All it took was the determination to have a healthier body.

If you're not happy with the results you're getting (or not getting) from your networking group, why not DECIDE to make a change. No ... I'm not suggesting you leave the group! Instead, change your behavior ... lead your relationships ... and create the results you want. Yes, you can expect some cravings for the complacency you once had ... but in the long run, your referral marketing efforts will be enhanced by your determination and leadership.

Thursday, February 10, 2011

Referral Marketing: Life Insurance


Have you ever experienced a phone interview for life insurance? I have. It's like a medical magnifying lens is being held over top of your head. The questioning is long and intense. They want to know everything about your health history. They even want to know everything about your driving habits. Are you a risk worth taking?

Imagine if you were able to get that much information about your prospects. Imagine if your referral partners knew the questions to ask on your behalf. Imagine if your referral partners helped you pre-screen your prospects. What would it do for your business if you had this kind of information in advance? What would it do for your business if you had this kind of relationship with your referral partners?

Possible? Absolutely! Take the lead and make it happen.