Thursday, February 10, 2011

Referral Marketing: Life Insurance


Have you ever experienced a phone interview for life insurance? I have. It's like a medical magnifying lens is being held over top of your head. The questioning is long and intense. They want to know everything about your health history. They even want to know everything about your driving habits. Are you a risk worth taking?

Imagine if you were able to get that much information about your prospects. Imagine if your referral partners knew the questions to ask on your behalf. Imagine if your referral partners helped you pre-screen your prospects. What would it do for your business if you had this kind of information in advance? What would it do for your business if you had this kind of relationship with your referral partners?

Possible? Absolutely! Take the lead and make it happen.

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