Wednesday, November 25, 2009

Referral Marketing: I'm now an iPod App!

This week, my best-selling book, The 29% Solution: 52 Weekly Networking Success Strategies, has become an iPhone App!

Never in a million years would I have thought I would say, "yes, I have an app for that!" In today's society of immediate gratification, having an App for a book is the perfect way to get a sampling of the book into the hands of many people. The App is really cool. It takes the individual strategies and turns them into "cards" that focus on the action items. So, as you're going through your week or month, you can scan the cards and trigger a thought or idea that you haven't done in a while with respect to networking. It keeps it close at hand ... in your pocket. It's a lot easier to carry around an App than it is a book. If it's close at hand, it may stay top of mind. If it stays top of mind ... you just might stay focused on it. If you stay focused on it ... you'll use it. It you use it ... you'll see results (make more money!). Kind of like referral marketing, isn't it?!


Spread the word about a new cool iPhone App that can actually help you generate more business!

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