Referral Marketing: The Grass is Greener

Outside my office window right now, I swear that I can see the grass growing. It's getting greener by the hour and with every rain drop. In Pittsburgh, tis the season for the grass getting greener. It's exactly what one might expect around here.

But what about the fields of your referral marketing plan? Is your grass getting greener? Or, is the grass always greener on the other side (at your competition's pastures)? What are you doing to nurture your referral marketing efforts? Are you giving enough to your referral partners? Are you focused on helping others? Are you feeding your network with your time, energy, referrals, contacts, and connections? Are you a ray of sunshine in the lives of others or are you a grey cloud that dampens their spirits?

Alot of people give up on their referral relationships too soon because they think the grass could be greener elsewhere. They fail to realize that THEY are their own gardener. They control what seeds are planted and how well they are cared for. They control the productivity of their own lawn and garden (their referral relationships ... in case you lost the analogy!).

The grass isn't always greener elsewhere. The odds are that you just haven't been paying enough attention to your own lawn or garden to make it as green and productive as you would like it to be.

What ONE thing could you change today to make your grass greener and ensure that your referral marketing plan is working?