Friday, May 09, 2008

Referral Marketing: Listen Between the Lines

Do you ever find yourself listening to someone speak and hear yourself saying something like, "that's not what she really wants to say" or "I can tell she doesn't mean what she's saying!"?

Sometimes, people are saying one thing with their mouth and a totally different thing with their body and actions. Have you ever had this happen with a referral partner? Are any of your referral partners saying one thing and doing another? Are they telling you how much they WANT to be your referral partner, yet not making the commitment to you? Are they telling you how much they WANT to be your referral partner, yet cancelling meetings with you?

If so, listen between the lines! What are they really saying to you? Are they afraid to tell you that they don't have time to dedicate to you? Are they afraid to tell you no?

If you're like me, you don't have time to waste with people who aren't committed to you. When you step back a bit and listen between the lines, what is really being said? Once you hear the real message, you can then make a much more informed decision about the relationship.

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