Tuesday, October 28, 2008

Referral Marketing: Building Bonds

I am glad to be back on the blog trail again! Traveling for fun and for promoting The 29% Solution has kept me away for too long!

Today, I wanted to share with you my thoughts on building bonds with those referral sources in your network.

I spent this past weekend together with my BNI Director colleagues at a retreat center in West Virginia. All of us help to develop the BNI region of Western PA. Once a year, our Executive Director partners, Bob Schmitt & Deanna Tucci Schmitt, pay for us to go on a retreat together for two days.

Initially, I always secretly complain about having to give up time away from my family, my business, and a precious weekend day! However, it never fails that I laugh so hard throughout the weekend that I'm reminded why I enjoy being a part of this group. Yes, we spend most of the time working ... not only on BNI but on our own businesses as well. That's a great opportunity! But, the best part of the entire weekend is the time the group spends playing together, teasing each other, and building bonds that will transcend our businesses. The wacky scavenger hunt throughout the property has become legendary (see the picture s... I shall protect their identity for their own sake!). Game night is also very competitive and full of excitement.

The true wealth of the weekend can be seen when we work to help each other, support each other, and look for business opportunities for each other. This doesn't just happen with people! Building bonds that get to the level of friendship secure a strong team. Deanna & Bob know that and I commend them.

How well do you know the people that you want to pass you business?

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