Sunday, February 15, 2009

Referral Marketing: Excellence Breeds Excellence!

A few weeks ago, me and my dog Karlie passed out of the "starter class" of her dog training at Misty Pines. The starter class is quite extensive. It involves teaching your dog how to sit, stay, heel, leave it, come and even "watch me" ... to name a few commands. At Misty Pines, they instill the idea that a handler and her dog are a team. So, not only did Karlie need to pass an exam ... but, I did too!!

Last week, we started the "beginner's class" ... which in some places would be advanced. It was so cool going into an environment in which all the dogs and owners were at a higher level of performance. Karlie's level of performance instantly enhanced just by being surrounded by excellence. She could sense the level of expectation and she performed beautifully ... if I must say so myself. In this class, we are expanding on what we already know and WOW ... it's exciting to see the progress in such a short time. Our goal is to get Karlie certified as a therapy dog so that we can visit hospitals and nursing homes.

It's a fairly common concept that if you surround yourself with excellence, you will strive to reach that level yourself ... just like Karlie did when she entered the room of the beginner's class.

The same is true with networking and referral marketing. If you feel that your networking skills are lacking, practice networking with someone you admire who makes it look easy. If your referral marketing efforts are lacking, surround yourself with a group of people who are totally committed to the process. By doing these things, you will feel yourself striving to raise to this new level ... almost by osmosis!

Why not give it a try?

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