Have you heard of the economic stimulus strategy called "Make A Referral Week"?
Make a referral week runs from March 9-13, 2009. The goal for the week is to generate 1000 referred leads to 1000 deserving small businesses in an effort to highlight the impact of a simple action that could blossom into millions of dollars in new business. Small businesses are the lifeblood of our country and a job-creating engine of the economy. Make a referral week is the small business approach to helping revive the economy.
From my perspective, passing referrals should be a lifetime business strategy. It should remain top of mind every day ... not just for a week. Perhaps developing a catching viral referral strategy will help people to realize what those of us who focus on referrals have known for a long time ... referral business truly is recession proof! During a recession, people not only stay close to home physically, but mentally as well. Generally, people will take less risk during a recession and that includes who they choose to do business with when they have a need. Because of this tendency, it's smart business to begin to spend more time with those people who know you, like you and already trust you ... for those people will have a greater potential of referring you.
So, if you need to focus on passing referrals for a week in order to get that ball rolling for yourself ... then do it! Circle March 9-13 on your calendar and pass as many qualified referrals as you can during that week to help the economy. But from where I sit ... why wait until March 9th to get started? There's a lot of people you can help now ... today ... so why not start NOW?!
If you want more details, have a look at Make A Referral Week
No comments:
Post a Comment