Monday, March 16, 2009

Referral Marketing: Social Networking

150 million users on Facebook!
36 million users on LinkedIn!
4.43 million users on Twitter!

I got these numbers from the web last week ... they've probably increased significantly by now!

If you haven't begun to work an online network of some sort by now, you're missing out! It's one of those things that certainly is not going to go away ... so you might as well get on board. I have a profile on LinkedIn, Plaxo, and Facebook. Personally, I like LinkedIn. It's easy for a non-techie like me to use it (otherwise, forget it).

But the BIG question is ... can it actually help you find new business in this economy? Yes ... absolutely! Imagine this scenario ... you're sitting in your pajamas browsing your best friend's LinkedIn contacts only to see the name of the CEO you've been trying to meet for the last two months! Or this scenario ... imagine browsing the contacts of your best client only to find 5 perfect prospects that they could introduce you right now! Can you find business? Absolutely!

Here's the caveat ... business won't just miraculously show up on your doorstep simply by setting up a profile on a social networking site. Just like face to face networking, you must dedicate time in your schedule to work that system to reap the benefits. I recommend at least one hour per week initially to get started learning the systems and reviewing who your people know and then activating your network to make connections for you.

Stop wasting time. Stop being afraid of the social networking sites. Get on board today and stop leaving money on the table!

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