Sunday, March 29, 2009

Referral Marketing: WOM to the Rescue!

Did you know that 80% of people STILL find their next job with the help of their network? Even with ALL the technology we have at our disposal ... WOM (word of mouth) still reins supreme!

So ... if you're reading this and you've recently lost your job because of the recession ... here are three things you need to do right now to empower your network to help you.

1) Establish your GOAL. What kind of position do you want? What company would you like to work for? In that company, who do you need to meet or interview with? The more specific you are, the easier it is for your network to help you!

2) Create a template email for your network. Remember ... if you make it easy for people to help you, they will. A template email that says exacly what you'd like them to say is perfect. When your network finds a prospect for you ... they don't have to think and can use your template to introduce you to that person quickly and efficiently.

3)Provide your network with materials. The people in your network who are going to help you need resources. Think about it ... what do they need to have at their disposal to increase their success of referring you to a prospective employer? Resumes? Business cards? Press releases about you? Articles you wrote?

The odds are that your network will find you your next position ... so why not do YOUR part in helping them to be successful! Give them the information and resources they need to make you look great and stand heads and shoulders above your competition ... just like in referral marketing.

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