Thursday, May 14, 2009

Referral Marketing: Mom Referrals

What makes your mom so special? Besides the fact that she's the ONE person on the planet who can say, "I brought you into this world and I can take you out!"

My mom means the world to me (and so does my dad!). She has always been there for me ... lending a shoulder, an ear, or two strong arms to pick me up. She's an anchor in my family. When it comes to my mother, I will only refer the best of the best to her when she needs something. Why? Because she's worth it ... she's my mom.

How does that translate into referral marketing? From my perspective, you've got to be good enough for me to refer you to my mother before I would consider referring you to other people. I consider this my own personal referral litmus test. Would I trust you with my mom?

From the other side of the coin ... it's in your best interest to earn the right to be referred to someone's mom. Mom referrals demonstrate a significant level of trust ... don't you think?

If you receive a mom referral, you can be assured that your relationship has reached a new height.
So ... are you worthy of being referred to someone's mom? To my mom??!

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