Referral Marketing: Two is better than one!

My two dogs love Frosty Paws treats ... it's like ice cream for dogs! At first, I started off by giving them a seperate one for each of them. Before long, the puppy quickly perceived that his sister had something better (which she didn't ... but he's a puppy, so go figure). He desperately wanted to share. Well ... actually, he insisted that she share. She did willingly (perhaps it tasted better to her when she shared it). These two dogs seem to understand the value in sharing and appreciate the benefit of two over one.

It's unfortunate that I still run into people who don't get it. They're so wrapped up in themselves at networking events that they can't even perceive the benefit of two over one. Here's an example: When you take a referral partner with you to a networking event, there are two of you working the room for each other ... you're also focused on them and they're also focused on you. They're driving people to you and you're doing the same for them. Isn't two better than one? Most people see networking as a solo activity and prefer to keep it that way.

It takes two to share something. Sharing is one of those critical life lessons that most of us learned at a very young age. Unfortunately, some people never figured out how to transfer that skill outside the sandbox! Sharing leads to giving ... giving leads to receiving. Networking truly is all about sharing & giving ... sharing your connections, time, energy, information, knowledge, and skills. Giving of yourself freely ... with no growling, snarling, or nipping. Sharing & giving simply because it tastes better that way.