Thursday, July 23, 2009

Referral Marketing: Meaning vs Pleasure

Have you ever stopped to consider how much negativity there is surrounding you on a daily basis? It's absolutely everywhere! People don't need a recession to have something to complain about. Listen to your daily conversations ... really listen and I believe you'll be shocked.

I'm not a fan of negativity. To help me stay focused on the positivity in the world, I subscribe to a publication called "Success". This is a monthly magazine with a tagline ... "what achievers read". This magazine is absolutely outstanding. I wait anxiously for it to arrive and usually read it cover to cover (which is BIG for me). One really cool and unique feature is that every issue contains a DualDisc (CD/DVD in one) that features compelling and inspiring words of wisdom from extraordinary people. To check it out ... go to http://www.successmagazine.com/.

On one of the recordings, Ron White discussed the difference between "meaning" and "pleasure". Pleasure comes from what you GET out of life. Meaning comes from what you GIVE or CONTRIBUTE to your life. This is the truest foundation of referral marketing. Ironically, GIVING is a very positive activity ... it has positive effects on your health and the overall quality of your life.

Are you creating a meaningful life? How much do you actually GIVE to your referral network?

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