Referral opportunities are everywhere! You simply just need to know how to recognize them and how to respond to them.Case in point ...
A week ago, I travelled to San Francisco for a Referral Institute franchise conference. One day of the conference was dedicated to the local Referrals for Life community. (If you want to know more about this community, click on the Referral Institute link above). Anyway ... we were encouraged to practice what we teach and help to make connections for people throughout the day. I was able to make meaningful connections for 3 people that day. On top of that ... I was also able to bring home a referral for a colleague in Pittsburgh!
How did I find a referral in San Francisco for someone in Pittsburgh? Easy! I heard a referral opportunity and I knew how to respond to it. A colleague of mine, Jeff Tobe, owns a speaker's bureau (Infinite Speakers) that features speakers from around the country. He looks to connect with meeting planners who often turn to a speaker's bureau to find the speaker they need for an event. At the conference, I heard a woman introduce herself as a meeting planner ... immediately Jeff came to mind. I approached her later in the day and asked if she would find value in connecting to a speaker's bureau. Guess what she said? Absolutely YES! Wa-La ... a referral opportunity!
Look ... Listen ... Respond. If I can do it ... you can do it. Set a goal for the second half of the year to find at least one referral each week for your network.
1 comment:
Hi Michelle,
An excellent case in point and example which shows the great importance of referral mindset, commitment and give to gain.
Keep up your great work on referral marketing; you are one of the few great ambassadors of the most powerful marketing concept ever.
To your continued success,
Vince Golder
Goldnet Referral Marketing
www.goldnetreferralmarketing.co.uk
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