The mighty Mississippi River is raging into farmlands and flooding anything in its path. Homes, businesses and complete towns are underwater. Where I live in Pittsburgh, we have seen 24 of 30 days in April with rainfall and more than twice the amount of rain we should have in May! Nature has gone mad! There's just too much rain and today it's 50 degrees in the middle of May. Ughhhh.
People are beginning to wonder if the sun will ever shine again long enough to dry the ponded lawns and warm the flowers that should be bright and beautiful by now. I can only watch in wonder at how the robins and bluebirds are keeping their babies warm and dry. Is Mother Nature mad at us?
What happens when it rains referrals on your business? Can you ever get to the point of having too many referrals? My short answer is YES, you can get to that point. HOW you get to that point is for another rainy day. WHAT you do when you get this is today's topic.
If you focus on a specific niche market that suits you to a tee, you are likely to get more referrals than you can handle. Then what?! You need to have a way of handling the excess so it doesn't flood your reputation. You can only handle so much until important things start to give ... follow-up gets slack, customer service suffers,etc. Now is the time to have great referral relationships! Who do you know that you can refer some of these clients to who will care for them as well as you? Who do you know who would partner with you in some way to handle the clients that aren't the best match for you? Who can handle your overflow?
Strategic alliances like this make for good business. You win ... your clients/prospects win ... your colleague wins ... and your relationships win. What more could you want? And the best part is ... nobody drowns from the rain.
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