A new networking book just came on the market! It's called Make Your Connections Count by Thrive Publishing. This book is a collection of individual chapters related to networking that will help business professionals get the most out of their networking efforts, maximize their connections, and increase their success. The experts featured are from around the country.
I have a chapter in this book called "Great Givers Give Great Referrals". In my chapter, I discuss the Human Law of Reciprocity and how it directly impacts your referral results. I also discuss the delusion that every referral is created equally. Not true. There are six levels of referrals with each one getting closer to a closed deal being handed to you on a silver platter. The connection to the human law of reciprocity is ... if you give low level referrals to others, you will also receive low level referrals from others. So, it stands to reason that the reverse is also true ... if you give high level referrals to others, you will receive high level referrals in return. The higher the level of referral the less work you need to do to close the deal! Who wouldn't want more of that??
Some of the other chapters in this book include: "How to be a memorable connector" by Cathy Jennings; "Twitter Strategies" by Gail Nott; "Use speaking to build a thriving network" by Caterina Rando; and "Make your connections count across generations" by Bruce Bright.
To get a copy of this book or to find out more, go to my website at www.ReferralInstitutePittsburgh.com and send me an email. This book is hot off the press!
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