What the doctor ordered!

This morning, I attended a BNI meeting. Each meeting one member gets to do a ten minute talk that further educates the members on how to find that person more business. At this meeting, the presentation was done by the payroll specialist. Her presentation was both educational and entertaining.

In order to help her members understand what to look for or listen for on her behalf, she passed out a bag to each person that looked like something you would get from your pharmacy. The bag contained a bottle inside (with "pills" or M&Ms) as well as a description on the outside that gave visual cues of the symptoms of "payroll pain".

I learned that when someone is experiencing "payroll pain", some of the systems I can look for might look like this:

Headaches ... associated with trying to keep current on payroll tax laws

Shortness of breath ... from running to the bank to make last-minute payroll tax deposits

Flushed face ... because you're embarrassed that your CPA can't get the data she needs to close out the quarter

Bald spots ... from pulling out your hair in frustration with your current payroll process

This person did a really nice job of making it fun, entertaining and educational all at once. How well do you teach your referral partners HOW to find you business? Do they know what to look for and what to listen for on your behalf?