The other night on the news, I heard a story about what happens when ice builds up on the edges of your roof top, forming "ice jams". As the tons of snow begin to melt on your roof, the water starts to flow towards the gutters. As the temperatures fall, the water freezes forming a blockage. Then, as the water continues to melt the next day and tries to move towards the gutter, it can't ... so as water often does, it travels to the place of least resistance .... up under the roofing shingles and into the house! Quite a mess.
Have you ever realized that most of us are also like water ... looking for the paths of least resistance? We want things to be easier and faster. Capitalizing on this is to your benefit when it comes to referral marketing.
If you make it easy for people to refer you ... they will. If you enable them to do it faster and with less effort ... they will.
Think about it. Are you creating ice jams in your referral marketing efforts? Are people in your network referring other people because it's easier? Perhaps it's time to remove your ice jams before you have a mess to clean up!
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