Referral Marketing: Guess who?

Are you walking around networking events with your head covered by a brown paper bag?

That's what your business looks like to other people when you haven't created an identity for yourself or your business.

Creating an identity or brand takes time, patience, commitment, and a consistent application. Most people aren't willing to give it the time necessary. However, like a fine bottle of wine, the more time you give to it, the better it becomes!

How can you begin to create a brand or identity for yourself?
Write articles, teach a class, write a blog, send out a newsletter, or create an e-zine. However, remember, it takes consistent application!

What are the risks of NOT creating an identity?... If you don't create an identity for yourself ... someone else will do it for you ... which could be a good thing or a bad thing! Don't you think it's time to come out from under that brown bag?!