Have you ever struck it rich with referrals? Well, if not ... you can!Western Pennsylvania is known for its coal mines. The basic concept of mining (be it coal, gold, silver, etc.) is to find a vein of the product underground and follow the vein through the earth to extract the riches that are embedded within it. A good vein will continue to go on and on and on, producing far more than what could have been imagined.
You can have this same success with referral marketing by literally mining a vein of referrals. Maybe you've experienced this in one form or another. Imagine getting a referral that leads to another ... that leads to another ... that leads to another ... and so on. Or imagine developing a relationship with someone that opens one door, then another, then another, then another ... etc. Get the picture? When you mine for a vein of referrals, you're looking for the relay effect. You're looking for someone who can refer you over and over again. It's important to remember that not everyone has this potential!
Mining for referrals takes precision tools, focus, and application. For me ... Referral Institute provides the tools and focus and BNI provides the application. That's why I love teaching the Referral Institute programs and why I am an active member of BNI. Both serve me very well.
Where do you find your tools, focus, and application? And ... are you using your tools correctly?
1 comment:
Hi Michelle! Thanks for helping me last night at my contractor event. As a retired blue collar guy I can say that a lot of contractors understand that precision tools are necessary to do their business but sometimes forget that precision referral tools are what is necessary to be better in their business. I think that together we may have hit the Mother Lode.
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