Monday, November 05, 2007

Referral Marketing: No Parmesan?!

This past weekend, I attended a Murder Mystery Party at my friend Deanna's house. This was our fourth annual party with a murder theme held around Halloween. The usual gang attended only this year, it also included Elise and Tom.

As to be expected, everyone arrived in character, ready for the game! If you look at the picture, it was a quite a rowdy group. As wine bottles were opened, clues were laid, suspects defined, and alibis plotted, the game got interesting. Then came dinner! We were having a wonderful steak salad when towards the end of the meal, Deanna shouted ... "Oh no, I forgot the parmesan!" ... which was to be added to the salad for enhancement! What! NO PARMESAN?!

Having NO parmesan on your steak salad is like going to a networking event without a GOAL!!

You certainly don't NEED a goal for each networking event, however, it sure does enhance the results!! Most people arrive at a networking event dressed in character and ready for the game. And the majority of people don't have a specific goal. Therefore, their experience is usually quite haphazard. If they're lucky, they'll make one really good connection. If they're not lucky, they'll leave saying, "well this was a waste of my time!"

Having a goal helps to ensure that you're focused at the event and driven to meet that goal. The outcome is deliberate, not left for chance ... thereby enhancing your results. Like the parmesan cheese, nobody will know it's missing ... however, if you had it, it would add flavor to the event and make it more meaningful for you.

So the next time you go to a networking event, don't forget the parmesan!




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