Referral Marketing: Wine Making

I love wine!

A few years ago, I started making my own home-made wine. I'll be bottling a batch of Pinot Noir in about 7 days.

Wine making is a process that takes time, energy, and patience. It's actually one big science experiment! It's takes precision with a subtle hint of experimentation. A seasoned wine maker knows to keep a wine log that outlines the process each time in as much detail as possible. They know that keeping good records is one of the only ways that you can duplicate a successful batch of wine. If you don't know what you did to make it turn out so well, you can't recreate it. On the other hand, if you do ... you can.

Referral marketing is no different. I tell people all the time that they can control the flow of the referrals they receive. The only way you can do that is to know exactly what you're doing to generate frequent referrals in order to duplicate it over and over again ... perhaps even with a second referral partner! Keeping accurate records of your networking activities will help you create your success system. Networking activities might include things like (ie. who you're networking with, how you're educating them, what your giving to your referral partners, and where you're networking ) to name a few.

My recommendation is to begin systematizing your referral marketing efforts. Begin recording your experimentation so that you can recreate your success in the future.