Thursday, November 15, 2007

Referral Marketing: Captain's Inspection

Have you ever watched the pilot of your aircraft perform the "pilot's inspection" of the plane before the passenger's board? I did the other day as I waited in Detroit for a flight to San Diego.

The pilot walks completely around the aircraft inspecting and checking for anything out of the ordinary. They look for things that seem to be out of place or just not right for some reason. Doing so not only gives them the confidence in knowing that they have performed their task fully, taken the safety of their passengers seriously into consideration, and met an airline standard ... it also completes the process. Completing the process is necessary for all parties involved.

In networking, we have to continually complete the process. Every time we meet with someone, there's usually some way that we shoud follow-up that meeting. It might be with a thank you card; it might be sending an article; or it might be making a connection. Whatever the next step ... the process is not complete without it. Like mom used to tell us ... "clean up after yourself!" That was her gentle way of teaching us how to complete the process.

How do YOU complete the process?
Do you have a system?
If so, we'd all like to hear it ... share your stories!

No comments: