Referral Marketing: Thanks & Giving

A wonderful holiday is upon us ... Thanksgiving! It's a time when people travel far and wide to be surrounded by family. It's a time when the national speed dial button to mom is working overtime. It's a time to reflect on what you have in your life ... what & who you're grateful for ... where you've come and who helped you get there!

Referral marketing's foundation is relationships. People. People. People. It's the most human way of doing business. There are two driving principles of referral marketing ... thanks and giving. Thanking those responsible for referring you will help to motivate that person to continue doing so. Everyone likes to know that they are appreciated and valued! Giving back to those people solidifies the relationship.

Giving is a much bigger word than it appears! Yes, you can give referrals to others. That's a no brainer! But, it's so much more than that!! Give support ... help people meet their goals ... give your time ... give your energy ... give your knowledge & ideas ... make introductions ... volunteer to help their causes ... give freely of yourself to those who truly deserve your attention.

Take time during this season of reflection to genuinely thank those who have helped your business to grow. Reflect on what you have given to others and how you can continue to do so even more creatively.