Friday, November 23, 2007

Referral Marketing: The Mosaic

The best mosaics I've ever seen are in Sicily! There are huge cathedrals lined on the inside with miniature tiles intricately placed to form massive works of art. It's breathtaking!

However, when you step in close to the walls and focus on one tiny tile or piece of tile, you really don't see much at all. It's just a piece of ceramic stuck to a wall. But ... as you step back for the panaramic view ... the beauty hits you like a ton of bricks.

You might think of referral power teams as being similar to mosaics. Imagine if you have 3-4 people all committed to helping each other's business and all serving the same target market. It would be like having 3-4 rolodexes of potential prospects just waiting for you.

The interesting thing is ... individually, on the surface, you don't see much. They each seem rather ordinary and getting ordinary results. But when the group works together in harmony, side by side, capitalizing on each others' strengths, and leveraging the force of friendship ... the referral results can be spectacular ... nothing short of a lifesize mosaic!

Please share you referral power team success stories!

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