Tuesday, March 25, 2008

Referral Marketing: Establishing Routines!

Some of you may not know this yet ... over the weekend, we got a new puppy!! This is her a few months ago when she was at the rescue shelter in Ohio. She's part german sheperd, part lab, and part golden retriever (mostly). She's an absolute sweetheart! Her name is Karlie.

Karlie is adapting well to her new living arrangements. She had been in a foster home, a horse farm, for the last four months (she's almost six months now). Initially, she was very shy with all the sounds of the house ... tv, microwave, stairs, etc. Everything we take for granted, it seemed like she was experiencing for the first time. She's a very calm puppy and gets along great with the cats. She loves anyone who will rub her belly! She's so good and so calm that I just might train her to visit kids in the hospital or elderly in their nursing homes!

She's learning things very quickly as we establish her routines. Routines are a critical part of training a new puppy. They like to know what to expect. Routines provide reassurance. Routines help to set expectations.

From my perspective, establishing routines can significantly help your referral process. Your referral partners need to know what to expect from you and you from them. There really should be no surprises. When you establish your referral routines, it becomes easier to refer each other. When it becomes easier, you both will get more referrals ... and that's what it's all about!!

2 comments:

Debby said...

What a cutey, Michelle. I love her ears and black patent leather nose.

Unknown said...

Congratulations on the addition to your family. I wondered how long it would take.