Referral Marketing: Stretching!

Webster says this about the word "stretch":

"Stretch: To draw out to the full or fuller length, breadth, or extent".

For the past few months, I've been dealing with an index finger on my left hand being numb all the time. It was beginning to get rediculous and it was also beginning to travel up my arm. Now, some might be thinking "heart attack"!!! Yikes! No ... it wasn't a heart attack, thank goodness. However, it turned out to be stress related.

I decided to go to a physical therapist to see what she might suspect. After a battery of tests that focused on range of motion (mostly) she determined that my neck and shoulders on that left side were very tight ... I mean really tight! She suspected it was contributing to the numbness. She decided to give me a series of stretching exercises that were isolated for the neck and shoulder area. Low and behold ... after just a week or two ... no more numbness!!! Gone!!

As it turns out, stretching is really good for you ... in many aspects of your life. For now, let's stick to referral marketing. Most people network with people just like themselves. It's true ... the average fitness instructor networks mostly with other people in the same kind of industry ... like nutritionist, chiropractor, physical therapist, etc. Why? Because it's comfortable! Stretching outside your comfort zone is very beneficial when it comes to networking! Networking with people who are not like you can open up a world of connections that you might never have considered before.

Moral of the story ... get rid of the numbness in your business and stretch to meet people who are different from you!