Wednesday, June 25, 2008

Referral Marketing: Amateur vs Professional

Today, at my BNI chapter, we were given some education around the characteristics of amateurs vs professionals. I think this is a significant reminder for all of us in terms of how we want to be perceived by others and who we wish to network with on a regular basis.

Here are some characteristics:

Amateurs:
1. keep a messy work space
2. don't have control over their budget
3. try to be all things to all people
4. dress in a sloppy, uncaring manner
5. focus on what they can get from others

Professionals:
1. keep an organized, tidy office
2. manage their finances well or hire someone else to do it for them
3. become specialists and experts in their field
4. dress in a business manner
5. focus on what they can give to others

Two questions for you to think about:
1. What kind of person are YOU?
2. What kind of person would you prefer to surround yourself with as a referral partner?

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