Thursday, June 26, 2008

Referral Marketing: Have no fear!

Have you ever noticed that kids seem to have no fear? I've been around kids long enough to make some observations. Little kids really haven't yet learned fear until something happens to them that wakes up that quiet fearful voice in their heads. Maybe they touched something hot, or fell off a swing, or noticed an adults fearful reaction to a car in the parking lot.

Teenagers have learned fear, but their "I'm too cool for my own good" voice in their heads sometimes drowns out the other to the point of risk. Many teens think they are invincible and its then that they might find themselves in trouble. They often view fear as a weakness.

In my opinion, fear is not a bad thing until it prevents you from moving your life forward. Some people are afraid of networking because it means that have to engage with strangers and they're too painfully shy to start a conversation. Did you know that for the most part, introverts make better networkers than extroverts? It's generally true. Why? Because extroverts can often talk too much while they're networking (often about themselves) to the point of verbal throw-up! Introverts are often much better listeners and talk less about themselves. Being an exceptional listener enables you to find situations to refer other people. That's the sign of a great networker!

So ... have no fear. Get out of your shell and network ... capitalize on your great listening skills and become a great referral source!

2 comments:

MechanicalChris said...

Michelle,

I don’t need to get very many leads from strangers. I have a group of associates I know and trust and invite them to exchange referrals on a service such as http://www.referralkey.com/ and I can then track and create new business relationships from my existing ones. It sounds like you and your readers could benefit from a tool that will allow you to turn those 3 or for connections into a rewarding referral network.

MechanicalChris said...

Actually Michelle,

Maybe you could right a little piece on us. We are very relevant to your readers.

Thanks,
Chris.ott@referralkey.com