Tuesday, November 11, 2008

Referral Marketing: Keep Your Promises

Today I read an article that really addressed the need to set standards that build trust and integrity in all you do. It was about keeping your promises.

In the article, posted in Smart Business Magazine Pittsburgh, by Jim Huling, it recounted a situation like one I'm sure many of us have faced before. Imagine, a typical busy day that includes traveling through an airport. In an airport, Jim met a long time friend (Sam) and after catching up a bit, Sam suggested that they meet up the following Tuesday for lunch. Jim agreed and then hurried off to catch his plane. On the following Tuesday, Jim gets a text message from Sam that says, "Are you coming?" In that instance, he remembered his commitment to Sam and failed to put it in his calendar. Consquently, he now had an appointment that prevented him from joining Sam for lunch. When he called to explain, he could tell Sam was dissapointed, but what he said to Jim stuck with him! Sam said, "I can understand what happened, but I wouldn't have expected it to happen with you."

I'm sure that this has happened to you ... it's happened to me too. The lesson learned is to focus on the moment ... know your weakness of forgetfulness ... record your promises, regardless of what it is. Be careful to make promises you can keep. Commit to keeping the promises you make. This will no doubt build trust and credibility in your relationships and in the long run, significantly enhance your overall referability, too!

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