Have you noticed the trend in business ... known as "convenience"? Everyone wants convenience! If your business is going to survive this recession ... my one suggestion is to begin looking at how you can make things more convenient for your customers. Look around and you'll see it everywhere ... webinars, tele-seminars, pick up/drop off services, virtual assistants, podcasts, LinkedIn, Facebook, (etc.). The closer you look, the more you'll see.
Everyone wants things to be fast, easy, effective, and painless.
What does this tell you about referral marketing? From where I'm sitting, if your referral process is slow, difficult, in-effective and painful ... forget it. No one will help you spread your message. In order to fit your needs into the busy schedules of those you want to help you ... you've got to make it EASY for people to refer you.
Here are two quick tips:
1. Create a template email that your referral sources can use when they want to send someone information on your behalf.
2. Give your referral sources pdf documents that they can forward to people on your behalf. It will already contain your message ... all they need to do is pass it on.
Don't make it difficult or your message will get LOST IN SPACE.
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