Referral Marketing: A Yoga Connection

Recently, I've been exposed to quite a bit to yoga. My partner is beginning to practice it regularly (that's a great thing!) and I've met two yoga instructors in the past month. The signs are out there, so what are they saying.

I did a little research (and I mean, just a little) to determine the key benefits of yoga. Lo and behold, there's a direct connection to referral marketing! I didn't know that either until now.

By practicing yoga, the body slowly increases its overall flexibility. Flexibility is a good thing because it allows your muscles and tendons to be lubricated properly. Since all of your body parts are connected, they begin to work in harmony more easily and can create a situation where maintaining that flexibility becomes quite easy.

I've noticed that in referral marketing, you've got to remain flexible in order to be successful. This flexibility allows you to work in better harmony with your referral partners. And, since you and your referral partners are connected by reciprocity it becomes easier to create a situation were the flow of referrals becomes quite easy.

Another huge benefit of yoga is detoxification. It helps the body to rid itself of toxins and enhances blood flow. Overall, this aids in keeping us healthy. Sometimes we need to detoxify our networks too. We spend too much time with people who suck up our time and energy leaving us feeling drained and overwhelmed. Getting rid of "risky relationships" and becoming more protective of our time empowers us to be more selective of who gets our face time. Overall, this will aid in our own health and the health of our business.

There you have it ... yoga for the mind, body and your referral marketing plan!