If you were going to have brain surgery, would you prefer to have it done by a specialist in the field or a generalist? I believe the votes are heavily in favor of the specialist!! I know MY vote is for the specialist!
Are you a specialist? Let's face it. People usually look for the most competent person to handle their problems. Many people prefer to work with an expert. From what I can tell, people will choose to refer an expert far more often than just a somebody.
If that's the case, what are you doing to position yourself as the expert?
The power is in the keys of the keyboard. Writing is an awesome venue for positioning yourself as an expert. In general, people perceive authors as experts. If you don't know where to begin, start a blog. Blogger.com makes it easy. Blogs are short and don't take much time to create. (this entry took me about 10 minutes)
Write articles ... lots of articles. Publish articles as often as possible. Get friends to publish them in their newsletters or on their websites. Over time, begin to consolidate those articles into a book! Yes, a BOOK! Yikes ... a four letter word. Well ... a book might lead to FAME (and that's a four letter word too).
If you want to be referred more often than your competition, start writing and get on your way to becoming an expert. If you need help with this, let me know ... I know an expert that can help you!
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