Referral Marketing: Sticky Business

Tree sap! Yuck! Have you ever sat down on a park bench on a beautiful spring day only to find out later that you sat on a drop of tree sap! That's really sticky stuff. It sticks to just about everything that it comes into contact with ... clothing, hair, cars, windows, skin, etc.

The other day, my dog stepped in tree sap. As he proceeded to romp around the yard, he apparently picked up all sorts of pebbles along the way. Pretty soon, he was holding his foot up as if to say, "What the heck is wrong with my foot?" Peanut butter did the trick! Yep ... peanut butter. And, he enjoyed the treat afterwards of cleaning all the peanut butter from between his toes.

So back to the tree sap and its inherant stickiness.

How sticky is your word of mouth message? How sticky are YOU? How sticky is your brand?Do you make an impression when you meet someone so that they remember you long after the event? Can people remember what you do? Can other people repeat your message accurately?

The best word of mouth marketers are indeed sticky ... very sticky in fact. They work to create a sticky message so that other people can remember it, repeat it, and repeat it again. After all, isn't that what referral marketing is all about? How else do you expect people to be able to refer you if they can't remember your message?