Monday, April 11, 2011

Referral Marketing: Owl Pellets


Finally, the weather has warmed enoughed for me to be outside working on my garden. I'm a happy camper. One of the things I've noticed all around my garden are the piles and piles of soil dotting my landscape. Moles ... moles ... and more moles. In my mind, I heard myself say, "Gee, I hope there's an owl or two around to take care of these moles!"

As it turns out ... there is ... or at least there WAS! I found evidence (an owl pellet) that an owl had been nearby. Now don't get too queazy on me! An owl pellet is a hardened ball of bones and fir that an owl tosses out to the ground after a good meal. In my younger days, I used to disect these pellets with school kids to teach them about the food chain, skeletons, and nature at it's best. Basically, the owl's body knows to discard all the parts of a mouse (or mole) that it can't use or digest.

In some crazy way, we need to do the same thing with our network and networking activities. Perhaps you network in places that are not a good use of your time. Toss it out of your schedule! Perhaps you're meeting with too many people who clearly are "takers" and only want to sell you something. Become more selective of who gets your "face" time and toss the other ones out. Maybe you're asking every client for referrals when it only makes sense to ask the RIGHT ones. Toss out your behaviors that are wasting your time and focus on those that produce real results!

We often get stuck in a rut of activity without every stopping to analyze the results. My guess is that you've already begun to think about your networking and referral activity differently. What do you honestly need to keep ... and what can you toss out like an owl pellet?

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