Be THE ONLY!

Did you know that the strawberry is the ONLY fruit with seeds on the outside of the skin.




There is real power in referal marketing for being the ONLY at something! When you're the ONLY at something, it makes it easier for your referral sources to refer you. It gives them a unique selling position to share with others when speaking about you and your services. It helps them to distinquish you from your competition. It adds to your credibility. It even adds to your approachability since people want to be around other people who are unique and special!

Here's a few of mine ...
...I'm the only person to write a book with Dr. Ivan Misner who is not a BNI franchise owner.
...I'm the only referability expert in western Pennsylvania.

Are you THE ONLY something?

What's your unique selling position that your referral sources should know about you?