Tuesday, July 08, 2008

Referral Marketing: Living it LARGE!

Today, I had the pleasure of attending a great lunch with Weston Lyon and several of his key referral sources. Weston truly knows how to live it large! He is known locally as the "King of the Functional Fitness Jungle". He's completed five co-authored books this year! Anyone who meets Weston can easily see his passion. And, it's somewhat contagious. If you spend 30 minutes with Weston, you'll know why.

The really cool part about today was observing one of my students (Weston) apply some of the strategies he learned in Certified Networker and Referral Pipeline. He created a purposeful meal opportunity for his referral sources. The goal was to facilitate our meeting each other and to help us forge new relationships within his network. He positioned himself as the center of his network at that moment and everyone there knew it and thanked him for it!

Weston has made a higher level commitment to 30 people in his network this year. As I looked around the room of 10-12 people, I could see 6 or 7 of my graduates participating and experiencing a real life application to what they had been taught. Weston provided an excellent example of how to truly and authentically GIVE to your network.

He knows and lives the "Givers Gain" philosophy of doing business! I walked out of there today selling two books and scheduling one speaking engagement. Thanks, Weston! I owe you one!!


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