Referral Marketing: WALL-E

This weekend, I went to the movies to see WALL-E. In my opinion, it's one of the best movies of the year! If you haven't seen it ... run ... don't walk to the theater.

WALL-E gives us a glimpse into the distant future of the planet earth. Humans have trashed the planet ... literally. There becomes so much trash, that humans are shipped off to another planet far away in the galaxy to live in a confined, automated, monster ship. Everything is automated!! All humans have become obese because they do nothing but float around in reclined chairs waiting for everything to be handed to them. They travel in some kind of trance, always tuned in to audio or visual stimulus ... totally unaware of their surroundings. It's a very grim look of what our lives could become if we permit it to happen.

Do you allow yourself to operate on autopilot too often? Are you aware of your surroundings? How about when it comes to your network? Operating your network on autopilot is a recipe for disaster ... as far as I can see it. You can't allow yourself to neglect your network or to become totally unaware of the people who surround you. You could be standing next to your biggest client and never even know it!!

The most successful networkers never sit around waiting for things to come to them. They are out there, building relationships, connecting other people, finding referrals for others, and looking for opportunities. That's why we say it's ... Net-WORK ... it's not Net-SIT or Net-EAT!!

The moral of the WALL-E story ... we can control what happens to our planet! The moral of this blog entry ... we can also control the success of our networking efforts!