Referral Marketing: People with Babies!

Have you ever noticed that people with babies attract each other? And ... on the flip side, people without babies also attract each other.

People with babies share a common bond and comfort level with each other ... they can appreciate the excitement of seeing their baby smile for the first time; discover their tongue for the first time; take their first step; say their first word; experience their first all nighter; and change the dirty diaper. Generally, they speak the same language. They share the same stories with different characters. They hang out in the same places, buy the same food, drive the same kinds of cars, and buy the same toys.

If they're not careful, people with babies might get totally disconnected from the rest of society ... those of us without babies.

There's a similar danger in networking for you if you never network with people who are different from you. This kind of isolation can disconnect you from the rest of the business world. You could be missing out on tremendous resources and opportunities by meeting different people, networking at different events, and expanding your connections. If you find yourself getting bored with your networking group or uninspired by the events you're attending ... it's a signal that it's time to change things up a bit!

Don't allow yourself to only speak the language of babies and talk about how often your little one needs his diaper changed!!

(This is the cutie I spent the afternoon with today!)