Are you ready? Ready for anything? My dog (pictured here) is ready for anything that could possibly be thrown at her ... literally! (She's sporting her new "doggles" that a friend gave her for Christmas!)"Be prepared" is more than just the "scout" mantra ... it's a business necessity ... especially when the economy is uncertain. Now is the time to prepare your referral marketing plan for 2009! Actually, you should have already started a few weeks ago!!
Most likely, you're among the many other businesses looking to streamline their efforts in 2009. Work a little tighter ... a little leaner ... hold your purse strings a little closer. When it comes to word of mouth marketing ... you can't afford to be tighter and leaner. You need to be expanding your referral marketing plan and re-commit yourself to the networking process. Your business will survive this market if you leverage your relationships to help you through it.
Take a minute to analyze how much $$ you spend on advertising ... then compare that to the business you got from that money invested. My guess is that it's probably rather small.
Perhaps now is the time to re-allocate some of that money into your word of mouth efforts. Take more people out to lunch in 2009! Go to more networking functions in 2009! Join another association or a chamber for the first time! Apply for membership in a BNI chapter!
A slow economy means that you've got to work smarter. If you focus your efforts on leveraging your relationships for referrals ... you can't get much smarter than that!
Happy Holidays & Cheers to a Profitable Year!
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