Referral Reticular Activation

Has this ever happened to you?

You decide to trade in your car. You go the dealer ... let's say a Jeep dealer. You decide to test drive the Jeep Wrangler. You love it! But, you don't want to make an emotional decision, so you go home. Think about. Then, back to dealer ... test drive one more time. Still love it! Choose a color (red). Buy it!

In the next few days, all of sudden you notice that everyone else in town must have had the same idea as you because you start seeing red Jeep Wranglers everywhere!! I mean everywhere! Why is that always the case? It's called the "reticular activation system". This is when you seem to be tuned in to every Jeep Wrangler on the road. They're popping out of the wood work right in front of you. Why? Because you are so totally focused on Red Jeep Wranglers.

You can actually turn on the referral reticular activation system for your business by being just as focused. Here's one way to do it: Identify your optimistic client (the one you perform your best for ... the one you most enjoy). Start directing all your marketing efforts ... including referral marketing ... towards that optimistic client. Start directing your message towards that optimistic client. Start educating your referral sources on how to find that optimistic client. What do you think will happen? You will trigger your referral reticular activation system and before you know it, more referrals and opportunities will be coming your way that match your optimistic client!