Camouflage Season

I've been told that today marks the start of archery season in Pennsylvania. Lots of hunters will be sliding on their camouflage pants and jackets, painting their faces, wrapping camo tape around their bows and heading off into the woods. All this in an effort to go unseen by the unsuspecting whitetail deer ... preferably a deer with a large antler rack! If they're successful at remaining undetected, they just might take home what their looking for. (Sorry for those of you who are anti-hunting!)

What effect would it have on your business if you took the camo approach to referral marketing? Let's just say this ... if you blend into the business landscape too much, you will be successful at going unnoticed. The bad thing is ... if your referral marketing plan is to get more business, by blending into the landscape, you certainly will not accomplish that goal!

Unfortunately, many, many people take the camo approach to marketing! You might recognize it ... just listen at networking events. You'll hear things like ... "Hi, I'm a financial planner" or "I sell business insurance" or "I'm a sales rep for ____". How much more invisible do you want to become?! The minute you introduce yourself to someone by title or by product/service ... you become ordinary and invisible (like wearing camo)!

Next time, change it up! Say something that addresses how people benefit from working with you ... like, "I work with people who want to be able to build their dream house!" or "I work with people who are tired of paying high health insurance rates."

Yes, it's camo season today ... but that don't let it apply to you and your business!