This afternoon, I presented the second session of the "Referral Rainmaker Series" to a group of Northwood Real Estate agents. The main topic today was how to effectively ask for referrals from clients. We spoke about WHEN to ask, HOW to ask and WHAT to say. We spoke about where the relationship needs to be prior to asking.At one point, we began to speak about following up with clients and how to do that effectively as well. Naturally, many people follow-up with some kind of thank you card. All too often, inside that thank you card is a business card!
Thank You Etiquette Rule Number One: Never include your business card in a thank you card!
Why? Because in one act of ignorance, the focus is shifted from THANKING your client, to SELLING you and your services! Not good ... not good at all. There is absolutely no need to include your business card in a thank you card.
Stop selling ... and start authentically thanking your clients. Watch the impact it has on your referability!
1 comment:
THANK YOU, MICHELLE. The only thing worse than receiving a business card in a thank you note is receiving two business cards -- "One to give and one to keep." Yeesh!
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