Canishing!

One of my favorite past times is "canishing"!! That's when I combine canoeing and fishing together for the best of both worlds!

This past weekend, it was a beautiful fall day in North Western Pennsylvania ... absolutely perfect for canishing! We spent nearly 5 hours on the water ... catching a few fish here and there, but mostly fully enjoying the day and the time spent with family.

People often ask me ... "Why do you like fishing so much when so often you don't catch any fish?" If you're a true fisher-person, you know that it's not all about the fish! It's about the experience of being outdoors, the challenge of not knowing what's beneath the waters, and the time spent alone or with favorite people in your world. Professional fisher-people know how complex fishing is because every fish is different and every fish requires different bait. When you add into the mix the time of year, the temperature & clarity of the water ... and so much more ... the factors playing into your success are mind-boggling.

What factors go into your success with referral marketing?

1. How well you select your referral partners ...

2. How much you give to your relationships ...

3. How effectively your train your referral marketing team ...

4. How well you know what motivates your referral sources ...

5. How focused and disciplined you are with your efforts and strategies ...

The list is probably endless ... equally as complex as fishing! The one thing they both require for ultimate victory ... is patience!