Family Connections

At this time of year, families seem to find themselves gathered around a dinner table, a card table or football game. For me, the family becomes the center of alot of activities. How much of the discussions focus on business? If you're like the average person, not much.

For whatever reason, we rarely talk to our families about what we do from 9-5pm or 6-7pm for alot of sole proprietors I know. This is the perfect time of year to talk about what we do and how we help our clients to the other members of our family. Why?

Let's look at the numbers.

Perhaps you have 3 adult siblings. Each of them like you and trust your work. Each of them know roughly 275 people from their own network of contacts. That's 825 people who right now know virtually nothing about your business. If you tapped 2% of that potential, it could lead you to 16 potential prospects. If you made $1000 per closed deal, that could be $16,000. See what you're missing? Your sibling(s) could become your best word of mouth marketing agents ... especially if he/she really understood the benefit you bring to your clients. And incedently, you should return the favor for them as well!

What kind of business opportunities came your way from family members?