Setting Course

It's time to set a course for 2007! Believe it or not, it's just around the corner!

This past weekend, I was at a retreat for the BNI Directors in Western Pennsylvania. Our main focus of the weekend was to spend time on our own businesses and to learn more about each other in the process. Frank DeRaffele, Jr. President of ProActive Consulting, Inc. facilitated the retreat.

Here are questions that Frank had us consider with respect to our 2007 goals:

1. Where are you now?
2. How did you get to where you are now?
3. Where do you want to be next?
4. What are the things you have to put in place to achieve your "next"?
5. What are the specific action steps you have to take to make your "what's" happen?
6. Most importantly, "why" are you going to make your "what's" happen?
7. What will it feel like to achieve the results you desire?

If you are setting goals for your business, why not set marketing goals too? In fact, why not set word of mouth marketing goals for your business? Why not set referral marketing goals for your business?

Consider the significance of these questions as they relate to all your 2007 goals, but in particular, your word of mouth marketing goals!