Jack of all trades ... expert in none.Do people look at you funny when you try to explain what you do? Do you find yourself suffering from "jargon jaw" to the point that no one can repeat your message because it has no meaning to them? Have you ever performed "verbal throw-up" on someone ... talking about all the things you do because you don't want to forget something important?
The bad thing is ... in the mind of the person listening to you ... they are saying to themselves ... "whoa man ... stop talking so much! I have no idea what you just said to me. You are so not focused ... obviously you're a jack of all trades ... expert in none!" Have you heard these conversations in your head while listening to someone else? I did. I spoke to a business coach who was not at all clear on what she did ... how the heck could she help anyone else to clarify their business?
Who would you choose to do business with ... jack or the expert?!
What do you have to do to become perceived as the expert?
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