Survival of the Fittest!

Every day I watch a herd of 8 female white-tail deer from behind my office windows. They are very ritual creatures ... showing up nearly the same time of day, hanging out in the same area of the yard, nibbling on the same bushes, etc. Just the other day, I noticed that one of the more mature females was limping. She has injured her back foot in some strange way, yet continues to hobble along with the gang.

Being the nature oriented person that I am, I wondered if survival of the fittest will impact her over the winter. Will she survive and manage to avoid the occasional car on the road or stay one step ahead of the coyotes? Time will tell.

How does survival of the fittest impact your business referral system? Only the fittest referral marketing plan will produce enough business to stay ahead of the competition! How will you keep your business away from the lurking coyote?

An effective referral marketing plan begins with your ability to identify your target market. The more specific the profile, the more referrable you will make yourself. The bottom line is this ... referability makes or breaks your referral marketing plan. If what you're doing and saying makes it difficult for people to refer you ... you will not survive the winter!!

What are you doing to increase your referability?